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Zac Brown Band helps promote Jack Daniel's Drinking School

Date Posted: Mon, Mar 5 2012, Examiner.com
Their soulful sound and fun-loving lyrics sell out music venues, fill radio airways and get us through the winter months with a summer soundtrack of toes in the sand and being knee deep in the water somewhere.

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With the summer concert season and tailgate party time right around the corner, the guys in the Zac Brown Band have formed a unique and important partnership with one of their sponsors and Tennessee's most famous product, Jack Daniel’s.

Designed to get fans home safely after the show, the Jack Daniel’s Drinking School uses online videos and television campaigns to educate, express messages, provide helpful tips and give reminders about responsible consumption.

Fans can earn freedom, fun and friends badges by watching these videos hosted by members of the Zac Brown Band. Key points in the videos include such things as preserving your freedom, setting guidelines, having a plan, knowing the signs of having had too much and being able to tell a friend when they've had too much.

The Jack Daniel’s Drinking School offers concert-goers the opportunity to register online for free designated-driver rides to and from select Zac Brown Band Concerts in cities across the U.S. through BeMyDD. To receive one of the 100 free rides per eligible concert market, consumers must watch one of a series of online videos featuring the Zac Brown Band reminding folks to both enjoy and take care of themselves, as well as take care of those around them.

Videos are supplemented with information from leading expert organizations on responsible consumption and fighting drunk driving, including The Century Council, a leader in the fight against drunk driving, underage drinking and binge drinking. Those who receive a free ride can also bring along up to three friends, which ensures the safety of many concert-goers as well as makes the roads safer for others.

In a recent press release, Jack Daniel’s Senior Brand Manager Jennifer Powell said,

“Our emphasis on responsible consumption is incorporated into all of the ways we communicate with our friends across the country. The Jack Daniel’s Drinking School is a great vehicle for this message and further proof of how strongly we feel about responsibility.”
In addition to the free ride opportunity, the Jack Daniel’s Drinking School offers concert attendees at select Zac Brown Band tour stops the opportunity to register as a designated driver for the evening of the show. Upon arrival at the concert venue, registered designated drivers can stop by a predetermined site to receive a Jack Daniel’s Drinking School keychain and armband signifying their willingness to get their friends home safely following the show.

BeMyDD President and CEO Arthur Simanovsky,

“Our partnership with Jack Daniel’s provides concertgoers with a responsible solution to safely get to the show and back home. By letting BeMyDD do the driving, consumers can enjoy the evening with the peace of mind that they’ve made the responsible choice.”
Jack Daniel’s is also launching a national television campaign which includes a spot where Zac Brown reminds viewers to “protect your band” just as he and the rest of his crew feel it’s their responsibility to take care of each other. This spot includes scenes of the band playing together and conveys a feeling of loyalty for those around you and love for what you do.

What is the Jack Daniel’s Drinking School?

According to their website, the Jack Daniel’s Drinking School is a place to do a bit of thinking about drinking. It’s a new way to educate consumers about responsible consumption through an online-based program and the Zac Brown Band gives an upbeat spin to the program.

For more information about the Jack Daniel’s Drinking School and to earn your badge, visit Jackdanielsdrinkingschool.com. Limits and restrictions do apply. You must be 21 to enter the site.
The Zac Brown Band’s Richmond fan base will be happy to hear that they will be at the Richmond Coliseum on Sunday, March 25, 2012. JackandZac.com encourage fans and consumers to "stay in tune and drink responsibly."


About Jack Daniel’s

Based in Lynchburg, Tennessee, the Jack Daniel Distillery is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and many others.